Institutional Marketing Communications in Role of Attracting Foreign Direct Investments to Bosnia and Herzegovina

Artikel

The problem frequently faced by companies from transition and developing countries in attraction of Foreign Direct Investments (FDI) is lack of an adequate institutional framework which would adequately promote the potential those companies have through its activities, and with that also influence the attraction of foreign capital. The goal of this paper is to show the necessity of having such institutional framework, as well as institutional marketing communications which, together with other points of attraction of certain location in future, would be significant destination of inflows of FDI.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Economic Review: Journal of Economics and Business ; ISSN: 1512-8962 ; Volume: 10 ; Year: 2012 ; Issue: 1 ; Pages: 47-62 ; Tuzla: University of Tuzla, Faculty of Economics

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Marketing ; Advertising ; International Investment; Long-term Capital Movements
• Thema: foreign direct investment ; marketing communications ; institutions for promotion of foreign direct investments in Bosnia and Herzegovina (B&H)

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Sinanagic, Mustafa ; Civic, Beriz ; Kamaric, Alma
• Ereignis: Veröffentlichung
• (wer): University of Tuzla, Faculty of Economics
• (wo): Tuzla
• (wann): 2012

Weitere Informationen

• Handle: http://hdl.handle.net/10419/193810
• Letzte Aktualisierung: 10.03.2025, 11:45 MEZ