Artikel

Investigating Research Streams of Conjoint Analysis: A Bibliometric Study

Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By using novel bibliometric techniques in this field we complement findings of existing reviews. We use co-citation and factor analysis of the most cited articles in SSCI to identify the most important articles and research streams. Seven research streams are revealed which are visualized by means of multidimensional scaling. Tables and graphics reveal the disciplinary affiliations of contributors to CA, the special structure within the classes as well as links between them.

Language
Englisch

Bibliographic citation
Journal: BuR - Business Research ; ISSN: 1866-8658 ; Volume: 3 ; Year: 2010 ; Issue: 1 ; Pages: 49-68 ; Göttingen: VHB - Verband der Hochschullehrer für Betriebswirtschaft, German Academic Association of Business Research

Classification
Management
Subject
conjoint analysis
bibliometric analysis
Conjoint-Analyse
Bibliometrie

Event
Geistige Schöpfung
(who)
Teichert, Thorsten
Shehu, Edlira
Event
Veröffentlichung
(who)
VHB - Verband der Hochschullehrer für Betriebswirtschaft, German Academic Association of Business Research
(where)
Göttingen
(when)
2010

DOI
doi:10.1007/BF03342715
Handle
URN
urn:nbn:de:0009-20-25062
Last update
10.03.2025, 11:43 AM CET

Data provider

This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.

Object type

  • Artikel

Associated

  • Teichert, Thorsten
  • Shehu, Edlira
  • VHB - Verband der Hochschullehrer für Betriebswirtschaft, German Academic Association of Business Research

Time of origin

  • 2010

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