Artikel
Investigating Research Streams of Conjoint Analysis: A Bibliometric Study
Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By using novel bibliometric techniques in this field we complement findings of existing reviews. We use co-citation and factor analysis of the most cited articles in SSCI to identify the most important articles and research streams. Seven research streams are revealed which are visualized by means of multidimensional scaling. Tables and graphics reveal the disciplinary affiliations of contributors to CA, the special structure within the classes as well as links between them.
- Language
-
Englisch
- Bibliographic citation
-
Journal: BuR - Business Research ; ISSN: 1866-8658 ; Volume: 3 ; Year: 2010 ; Issue: 1 ; Pages: 49-68 ; Göttingen: VHB - Verband der Hochschullehrer für Betriebswirtschaft, German Academic Association of Business Research
- Classification
-
Management
- Subject
-
conjoint analysis
bibliometric analysis
Conjoint-Analyse
Bibliometrie
- Event
-
Geistige Schöpfung
- (who)
-
Teichert, Thorsten
Shehu, Edlira
- Event
-
Veröffentlichung
- (who)
-
VHB - Verband der Hochschullehrer für Betriebswirtschaft, German Academic Association of Business Research
- (where)
-
Göttingen
- (when)
-
2010
- DOI
-
doi:10.1007/BF03342715
- Handle
- URN
-
urn:nbn:de:0009-20-25062
- Last update
-
10.03.2025, 11:43 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Teichert, Thorsten
- Shehu, Edlira
- VHB - Verband der Hochschullehrer für Betriebswirtschaft, German Academic Association of Business Research
Time of origin
- 2010