Journal article | Zeitschriftenartikel
Political Storytelling on Instagram: Key Aspects of Alexander Van der Bellen's Successful 2016 Presidential Election Campaign
This article addresses the strategic use of Instagram in election campaigns for the office of the Austrian Federal President in 2016. Based on a comprehensive visual analysis of 504 Instagram posts from Green-backed but independent presidential candidate Alexander Van der Bellen, who resulted as winner after almost one year of campaigning, this contribution reconstructs key aspects of digital storytelling on Instagram. By identifying relevant image types central to the self-representation of the candidate, this article shows how a politician makes use of a digital platform in order to project and manage desired images. The salience of image types allows for the reconstruction of underlying visual strategies: (1) the highlighting of the candidate’s biography (biographical strategy), (2) the presentation of his campaign team (team strategy), and (3) the presentation of the candidate as a legitimate office holder (incumbent strategy). The article thus sheds light on visual aspects of digital storytelling as relevant factor of political communication.
- ISSN
-
2183-2439
- Extent
-
Seite(n): 15-25
- Language
-
Englisch
- Notes
-
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Bibliographic citation
-
Media and Communication, 5(4)
- Subject
-
Publizistische Medien, Journalismus,Verlagswesen
interaktive, elektronische Medien
Medieninhalte, Aussagenforschung
Digitale Medien
Internet
politische Kommunikation
Präsidentschaftswahl
Wahlkampf
Kandidatur
Selbstdarstellung
Österreich
- Event
-
Geistige Schöpfung
- (who)
-
Liebhart, Karin
Bernhardt, Petra
- Event
-
Veröffentlichung
- (when)
-
2017
- DOI
- Rights
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Last update
-
21.06.2024, 4:27 PM CEST
Data provider
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. If you have any questions about the object, please contact the data provider.
Object type
- Zeitschriftenartikel
Associated
- Liebhart, Karin
- Bernhardt, Petra
Time of origin
- 2017
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