Arbeitspapier

Merger efficiency and welfare implications of buyer power

This paper analyzes the welfare implications of buyer mergers, which are mergers between downstream firms from different markets. We focus on the interaction between the merger's effects on downstream efficiency and on buyer power in a setup where one manufacturer with a non-linear cost function sells to two locally competitive retail markets. We show that size discounts for the merged entity has no impact on consumer prices or on smaller retailers, unless the merger affects the downstream efficiency of the merging parties. When the upstream cost function is convex, we find that there are “waterbed effects,” that is, each small retailer pays a higher average tariff if a buyer merger improves downstream efficiency. We obtain the opposite results, “anti-waterbed effects,” if the merger is inefficient. When the cost function is concave, there are only anti-waterbed effects. In each retail market, the merger decreases the final price if and only if it improves the efficiency of the merging parties, regardless of its impact on the average tariff of small retailers.

Sprache
Englisch

Erschienen in
Series: ESMT Working Paper ; No. 11-07

Klassifikation
Management
Market Structure, Pricing, and Design: Oligopoly and Other Forms of Market Imperfection
Antitrust Law
Vertical Restraints; Resale Price Maintenance; Quantity Discounts
Thema
buyer mergers
non-linear supply contracts
merger efficiencies
size discounts
waterbed effects
Übernahme
Lieferantenmanagement
Nachfragemacht
Wirtschaftliche Effizienz
Kostenfunktion
Theorie

Ereignis
Geistige Schöpfung
(wer)
Bedre-Defolie, Özlem
Caprice, Stéphane
Ereignis
Veröffentlichung
(wer)
European School of Management and Technology (ESMT)
(wo)
Berlin
(wann)
2011

Handle
URN
urn:nbn:de:101:1-201107254829
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

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Objekttyp

  • Arbeitspapier

Beteiligte

  • Bedre-Defolie, Özlem
  • Caprice, Stéphane
  • European School of Management and Technology (ESMT)

Entstanden

  • 2011

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