Psychological sources of response effects in self-administered and telephone surveys

Abstract: The impact of mode of data collection (self-administered questionnaire vs. telephone interview) on the emergence of response effects and the accuracy of recall from memory was explored in a cross-cultural experiment, conducted in the U.S. and the Federal Republic of Germany. As predicted on the basis of psychological considerations, question order effects were obtained under telephone interview conditions but not under self-administered conditions, where question order is eliminated by the opportunity to browse back and forth through the questionnaire. On the other hand, the impact of the content of related questions was more pronounced under self-administered than under telephone interview conditions, independent of the order in which they were presented. This reflects respondents' differential opportunity to elaborate on related questions under both administration modes, as well as the necessity to rely on the content of presumably related questions in determining the meaning of

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource, 45 S.
Language
Englisch
Notes
Veröffentlichungsversion
begutachtet

Bibliographic citation
ZUMA-Arbeitsbericht ; Bd. 1989/01

Event
Veröffentlichung
(where)
Mannheim
(when)
1989
Creator
Schwarz, Norbert
Bishop, George F.
Hippler, Hans-J
Strack, Fritz
Contributor
Zentrum für Umfragen, Methoden und Analysen -ZUMA-

URN
urn:nbn:de:0168-ssoar-70481
Rights
Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
25.03.2025, 1:48 PM CET

Data provider

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Associated

  • Schwarz, Norbert
  • Bishop, George F.
  • Hippler, Hans-J
  • Strack, Fritz
  • Zentrum für Umfragen, Methoden und Analysen -ZUMA-

Time of origin

  • 1989

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