Artikel

Combined analyses of costs, market value and eco-costs in circular business models: Eco-efficient value creation in remanufacturing

Eco-efficient Value Creation is a method to analyse innovative product and service design together with circular business strategies. The method is based on combined analyses of the costs, market value (perceived customer value) and eco-costs. This provides a prevention-based single indicator for 'external environmental costs' in LCA. The remanufacturing of products is an environmental and sustainable approach, in the circular economy, and can deliver lower eco-costs of materials depletion and pollution. From a business point of view, however, remanufacturing seems to be viable in B2B niche markets only. In consumer markets, remanufacturing is less common. The question is how can remanufacturing become a viable business solution for mainstream consumer markets. Traditional 'green' marketing approaches are not enough: green has a positive, but also negative connotations, so marketing approaches are complex. By using the Eco-efficient Value Creation method, marketing strategies for the roll-out of remanufacturing in mainstream consumer markets, can be revealed. This approach has led to the development of five aspects, which are key to innovative circular business models, for remanufacturing: (1) buyers differ from the buyers of the 'new product' (2) quality must be emphasised in all communications (3) risk must be taken away from the buyer (4) top level service is required to convince the buyer (5) a 'green' brand may support the remanufactured product image.

Sprache
Englisch

Erschienen in
Journal: Journal of Remanufacturing ; ISSN: 2210-4690 ; Volume: 7 ; Year: 2017 ; Issue: 1 ; Pages: 1-17 ; Heidelberg: Springer

Klassifikation
Management
Thema
Eco-cost
Life cycle analysis
Reuse
Remanufacturing
Sustainability
Closed loop

Ereignis
Geistige Schöpfung
(wer)
Vogtlander, Joost G.
Scheepens, Arno E.
Bocken, Nancy M. P.
Peck, David
Ereignis
Veröffentlichung
(wer)
Springer
(wo)
Heidelberg
(wann)
2017

DOI
doi:10.1007/s13243-017-0031-9
Handle
Letzte Aktualisierung
10.03.2025, 11:41 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Vogtlander, Joost G.
  • Scheepens, Arno E.
  • Bocken, Nancy M. P.
  • Peck, David
  • Springer

Entstanden

  • 2017

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