Migrant sampling using Facebook advertisements: a case study of Polish migrants in four European countries

Abstract: Sampling of migrants in cross-national survey research is challenging. Established techniques such as random-route sampling or random-digit-dialing are associated with high monetary costs, in particular when small migrant groups are targeted. The use of onomastic (name based) telephone sampling is a relatively cost-efficient alternative, but it relies on a number of conditions (e.g., existence of telephone directories in the respective countries and inclusion of the target population). As the use of social networking sites (SNSs) has spread around the globe in the last 20 years, the present paper investigates whether a specific SNS, Facebook, can be used to sample migrants, with the ultimate goal to supplement other approaches. This article is based on data collected as part of a survey that used Facebook advertisements to sample Polish migrants in Austria, Ireland, Switzerland, and the United Kingdom. The study succeeded in sampling a total of 1,103 individuals who completed the r

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: Social Science Computer Review ; 35 (2017) 5 ; 633-653

Classification and Topics

• Classification: Sozialwissenschaften, Soziologie, Anthropologie

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (when): 2017

Further information

• DOI: 10.1177/0894439316666262
• URN: urn:nbn:de:101:1-2019052611011718771354
• Rights: Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 14.08.2025, 10:52 AM CEST