How to design the ask? Funding units vs. giving money

Arbeitspapier

Unit donations are an alternative fundraising scheme in which potential donors choose how many units of a charitable good to fund, rather than just giving money. Based on evidence from an online experiment with 8,673 participants, we demonstrate that well-designed unit donation schemes can significantly boost giving above and beyond the standard money donation scheme. A decomposition of the underlying mechanisms shows patterns consistent with the conjecture that unit donations increase impact salience and leverage donors' cognitive biases by changing the metric of the donation space. Managers need to weigh the potential fundraising benefits of a unit scheme against some important challenges, such as expert handling of the choice of unit sizes.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Series: AWI Discussion Paper Series ; No. 731

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Altruism; Philanthropy; Intergenerational Transfers ; Nonprofit Institutions; NGOs; Social Entrepreneurship
• Thema: Aid effectiveness ; charitable giving ; framing ; restricted choice ; unit donation

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Diederich, Johannes ; Epperson, Raphael ; Goeschl, Timo
• Ereignis: Veröffentlichung
• (wer): University of Heidelberg, Department of Economics
• (wo): Heidelberg
• (wann): 2023

Weitere Informationen

• DOI: doi:10.11588/heidok.00033827
• Handle: http://hdl.handle.net/10419/283378
• URN: urn:nbn:de:bsz:16-heidok-338271
• Letzte Aktualisierung: 10.03.2025, 11:43 MEZ