Arbeitspapier

Price Expectations and Reference-Dependent Preferences

We experimentally test Kőszegi and Rabin's (2006, 2007) theory of reference-dependent preferences in the context of price expectations. In an incentivised valuation task, participants are endowed with a mug and provide their willingness to accept (WTA) to sell it. We manipulate the sale price in a separate, exogenous forced sale scenario, which is predicted to produce a 'comparison effect', moving WTA in the opposite direction to the forced sale price. Consistent with the theory, we observe a treatment effect of between AUD $0.79 and $2.06 in the hypothesised direction; however, it is statistically insignificant. We also elicit participants' loss aversion to account for heterogeneity in the theorised effect; however, controlling for the interaction between our treatment and loss aversion does not consistently strengthen our result.

Sprache
Englisch

Erschienen in
Series: IZA Discussion Papers ; No. 15375

Klassifikation
Wirtschaft
Design of Experiments: Laboratory, Individual
Micro-Based Behavioral Economics: General‡
Thema
reference dependence
price expectations
comparison effect
loss aversion

Ereignis
Geistige Schöpfung
(wer)
Rutledge, Robert
Alladi, Vinayak
Cheung, Stephen L.
Ereignis
Veröffentlichung
(wer)
Institute of Labor Economics (IZA)
(wo)
Bonn
(wann)
2022

Handle
Letzte Aktualisierung
10.03.2025, 11:43 MEZ

Datenpartner

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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Rutledge, Robert
  • Alladi, Vinayak
  • Cheung, Stephen L.
  • Institute of Labor Economics (IZA)

Entstanden

  • 2022

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