Hochschulschrift
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658131333
3658131330
- Maße
-
21 cm
- Umfang
-
XVI, 378 Seiten
- Ausgabe
-
[1. ed.]
- Sprache
-
Englisch
- Anmerkungen
-
Illustrationen
Alpen-Adria-Universität Klagenfurt, Dissertation, 2015
- Schlagwort
-
Arzneimittelmarkt
Werbung
Werbewirkung
Verbraucherverhalten
Persönlichkeitspsychologie
Wahrnehmung
- Ereignis
-
Veröffentlichung
- (wo)
-
Wiesbaden
- (wer)
-
Springer Gabler
- (wann)
-
[2016]
- Urheber
- Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.03.2025, 12:01 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Koinig, Isabell
- Springer Fachmedien Wiesbaden
- Springer Gabler
Entstanden
- [2016]
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