Artikel
Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation
Innovation platforms are powerful instruments for harnessing crowd creativity. Yet, platform users still struggle with cognitive barriers when looking to unfold their creative potential. This conceptual article identifies three barriers from innovation literature and outlines how artificial intelligence can help users overcome these barriers.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 39 ; Year: 2022 ; Issue: 6 ; Pages: 40-47
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Clegg, Melanie
Hofstetter, Reto
Blohm, Ivo
Bravin, Marc
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2022
- Handle
- Last update
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10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Clegg, Melanie
- Hofstetter, Reto
- Blohm, Ivo
- Bravin, Marc
- Thexis Verlag
Time of origin
- 2022
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