Artikel
Valuation of digital platforms: Experimental evidence for Google and Facebook
This article investigates the fundamental value of digital platforms, such as Facebook and Google. Despite the transformative nature of digital technologies, it is challenging to value digital services, given that the usage is free of charge. Applying the methodology of discrete choice experiments, we estimated the value of digital free goods. For the first time in the literature, we obtained data for the willingness-to-pay and willingness-to-accept, together with socio-economic variables. The customer's valuation of free digital services is on average, for Google, 121 € per week and Facebook, 28 €.
- Sprache
-
Englisch
- Erschienen in
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Journal: International Journal of Financial Studies ; ISSN: 2227-7072 ; Volume: 6 ; Year: 2018 ; Issue: 4 ; Pages: 1-13 ; Basel: MDPI
- Klassifikation
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Wirtschaft
Methodology for Collecting, Estimating, and Organizing Macroeconomic Data; Data Access
Welfare, Well-Being, and Poverty: General
Economic Growth and Aggregate Productivity: General
- Thema
-
digital platform
free goods
choice experiment
two-sided markets
- Ereignis
-
Geistige Schöpfung
- (wer)
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Herzog, Bodo
- Ereignis
-
Veröffentlichung
- (wer)
-
MDPI
- (wo)
-
Basel
- (wann)
-
2018
- DOI
-
doi:10.3390/ijfs6040087
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Herzog, Bodo
- MDPI
Entstanden
- 2018
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