Konferenzbeitrag
How Students as Consumers Learn Information about New Products
The importance of understanding how consumers gather and evaluate information about the new products is essential for providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn information about new products and their attitudes toward different sources of information. Research was conducted at the Polytechnic in Sibenik and comprised students of all majors and years of study. Results indicated that students as consumers utilize a wide variety of information sources to learn about new products. Thus gender, as a major social category, age and other determinants of consumer behaviour were also considered. It concludes with some important marketing implications.
- Sprache
-
Englisch
- Erschienen in
-
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017 ; Year: 2017 ; Pages: 199-206 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
- Klassifikation
-
Wirtschaft
Marketing and Advertising: Other
- Thema
-
consumers
new products
consumer behaviour
marketing
innovation
development
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Šišara, Jelena
Goleš, Divna
- Ereignis
-
Veröffentlichung
- (wer)
-
IRENET - Society for Advancing Innovation and Research in Economy
- (wo)
-
Zagreb
- (wann)
-
2017
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Konferenzbeitrag
Beteiligte
- Šišara, Jelena
- Goleš, Divna
- IRENET - Society for Advancing Innovation and Research in Economy
Entstanden
- 2017
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