Arbeitspapier

Multiproduct firms, consumer search, and demand heterogeneity

This study constructs a sequential consumer search model with differentiated products in which some consumers search for a single product while the others search for multiple products. When the mass of consumers who demand one of the products decreases, the price for one product decreases while another price increases due to the joint-search effect, even if the products are neither complements nor substitutes. In addition, under some conditions, this decrease in demand causes an increase in each firm's profit.

Language
Englisch

Bibliographic citation
Series: ISER Discussion Paper ; No. 1024

Classification
Wirtschaft
Consumer Economics: Theory
Market Structure, Pricing, and Design: Oligopoly and Other Forms of Market Imperfection
Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
Oligopoly and Other Imperfect Markets
Subject
consumer search
multiproduct pricing
demand heterogeneity

Event
Geistige Schöpfung
(who)
Kittaka, Yuta
Event
Veröffentlichung
(who)
Osaka University, Institute of Social and Economic Research (ISER)
(where)
Osaka
(when)
2018

Handle
Last update
10.03.2025, 11:43 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Kittaka, Yuta
  • Osaka University, Institute of Social and Economic Research (ISER)

Time of origin

  • 2018

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