Development of the Passive and Active Meat-Animal Dissociation Scale (MADS)

Abstract: Many individuals like eating meat but condemn causing harm to animals. Dissociating meat from its animal origins is one way to avoid the cognitive dissonance this ‘meat paradox’ elicits. While the significance of meat-animal dissociation for meat consumption is well-established, a recent literature review suggested that it consists of two distinct tendencies. First, people may differ in the degree to which they passively disassociate meat from its animal origins. Second, they may differ in the extent to which they actively dissociate to decrease dissonance. By developing and validating a scale in three pre-registered studies using samples of American and British meat-eaters, the present investigation aimed to quantitatively establish whether these two proposed tendencies constitute distinct constructs with different relations to dietary preferences, meat-related cognition, and affect. Study 1 (n = 300) provided initial support for a normally-distributed scale with two orthogonal di.... https://phair.psychopen.eu/index.php/phair/article/view/12975

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• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch

References and Relationships

• Bibliographic citation: Development of the Passive and Active Meat-Animal Dissociation Scale (MADS) ; volume:3 ; day:22 ; month:08 ; year:2024 ; Psychology of Human-Animal Intergroup Relations ; 3 (22.08.2024)

Contributors, Places and Time

• Creator: Benningstad, Nora C. G. ; Rothgerber, Hank ; Kunst, Jonas R.

Further information

• DOI: 10.5964/phair.12975
• URN: urn:nbn:de:101:1-2408310509491.612759722456
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.