Brand new name : a proven step-by-step process to create an unforgettable brand name

Zusammenfassung: Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• ISBN: 9781989025604 ; 1989025609
• Dimensions: 21 cm
• Extent: 239 Seiten
• Language: Englisch
• Notes: Illustrationen ; Includes bibliographical references (pages 324-237).

Classification and Topics

• Classification: Management

Contributors, Places and Time

• Event: Veröffentlichung
• (where): [Vancouver, British Columbia]
• (who): Page Two Books
• (when): [2019]
• Creator: Miller, Jeremy

Further information

• Table of contents: Everything starts with a name -- How to name things.
• Rights: Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
• Last update: 11.06.2025, 1:56 PM CEST