Artikel
Experience curves as a planning tool
In this article, the first of a series of two articles, the Boston Consulting Group's use of the experience curve as a strategic planning tool is explained. The experience effect is described and differences between learning curves, experience curves and economies of scale are highlighted. The effect of experience on product costs is described: costs don't just decline, they must be managed. The effects of experience on costs and prices are quantified, and sources of the experience effect amenable to strategic management are given. Strategic implications for competitive interaction using company experience are considered. (The second article, to be published, will explode some myths associated with the idyll. Perrhic victories in the quest for market share will be described and practical problems in applying the experience effect will be highlighted).
- Sprache
-
Englisch
- Erschienen in
-
Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 13 ; Year: 1982 ; Issue: 3 ; Pages: 101-112 ; Cape Town: African Online Scientific Information Systems (AOSIS)
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Robinson, Cedric G.
- Ereignis
-
Veröffentlichung
- (wer)
-
African Online Scientific Information Systems (AOSIS)
- (wo)
-
Cape Town
- (wann)
-
1982
- DOI
-
doi:10.4102/sajbm.v13i3.1181
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Robinson, Cedric G.
- African Online Scientific Information Systems (AOSIS)
Entstanden
- 1982
Ähnliche Objekte (12)
Experience curves as a planning tool. Part 2. Pyrrhic victories and practical problems
Soundscape Planning as a Tool for Urban Planning
Logistic function as a tool of planning
Experience curves for energy technology policy
Quantum curves as quantum distributions
Simulation-Based Bypass Training and Learning Curves—Resident Experience
Automated breast ultrasound (ABUS) as a screening tool: initial experience
CONTINGENCY PLANNING AND MONITORING TOOL
Models as decision support tools for energy planning in developing countries
Population genetics and genotyping as tools for planning rat management programmes
3D optical illusion as visualisation tools in spatial planning and development
Human resource planning : the Asian experience
Experience curves as a planning tool. Part 2. Pyrrhic victories and practical problems
Soundscape Planning as a Tool for Urban Planning
Logistic function as a tool of planning
Experience curves for energy technology policy
Quantum curves as quantum distributions
Simulation-Based Bypass Training and Learning Curves—Resident Experience
Automated breast ultrasound (ABUS) as a screening tool: initial experience
CONTINGENCY PLANNING AND MONITORING TOOL
Models as decision support tools for energy planning in developing countries
Population genetics and genotyping as tools for planning rat management programmes
3D optical illusion as visualisation tools in spatial planning and development
Human resource planning : the Asian experience
Experience curves as a planning tool. Part 2. Pyrrhic victories and practical problems
Soundscape Planning as a Tool for Urban Planning
Logistic function as a tool of planning
Experience curves for energy technology policy
Quantum curves as quantum distributions
Simulation-Based Bypass Training and Learning Curves—Resident Experience
Automated breast ultrasound (ABUS) as a screening tool: initial experience
CONTINGENCY PLANNING AND MONITORING TOOL
Models as decision support tools for energy planning in developing countries
Population genetics and genotyping as tools for planning rat management programmes
3D optical illusion as visualisation tools in spatial planning and development