Artikel
Do consumers value environmental innovation in product?
Customers are considered to be major stakeholders whose demands and preferences have a strong influence on corporate strategies. In this sense, increased consumer environmental awareness has led to a growing demand for environmentally friendly products which, in turn, has compelled firms to adopt innovative forms of integrating environmental protection into product development and production processes. Nevertheless, an "attitude-behavior gap" has been witnessed, which implies that consumers' environmental attitudes do not always translate into an actual ecologically compatible purchasing behavior and, consequently, eco-product innovations will not necessarily entail a positive economic impact for companies. This paper aims to analyze if the companies that invest in eco-product innovation are valued by consumers, showing higher growth. Specifically, we propose that eco-product innovation has a positive effect on a firm's sales growth. Additionally, we aim to analyze the consumers' preferences in relation to eco-product innovations considering two alternative approaches that companies can follow in this respect: eco-design and products with ecological use. The results obtained for an unbalanced sample of 5391 international companies corresponding to the period 2002-2017 (51,666 observations) show that proactive environmental innovation strategies are positively valued by consumers, having a positive impact on the companies' sales growth. Furthermore, consumers show a greater preference for environmental innovations in eco-design than for products with ecological use.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Administrative Sciences ; ISSN: 2076-3387 ; Volume: 11 ; Year: 2021 ; Issue: 1 ; Pages: 1-15 ; Basel: MDPI
- Klassifikation
-
Öffentliche Verwaltung
- Thema
-
customer purchasing behavior
eco-design
eco-product innovation
environmentally friendly products
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Aibar-Guzmán, Cristina
Somohano-Rodríguez, Francisco M.
- Ereignis
-
Veröffentlichung
- (wer)
-
MDPI
- (wo)
-
Basel
- (wann)
-
2021
- DOI
-
doi:10.3390/admsci11010033
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:47 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Aibar-Guzmán, Cristina
- Somohano-Rodríguez, Francisco M.
- MDPI
Entstanden
- 2021
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