Effects of platforms' entry into own marketplace: Evidence from the mobile application market

Konferenzbeitrag

We study the competition effects of platforms entering their own marketplaces in the context of mobile applications. Using a rich panel dataset of monthly observed applications on the most prominent mobile ecosystems, Apple and Android, we seek to understand how the launch of a new application by the platform owner affects consumers and third-party developers (developers). We find evidence that Apple's efforts have positive effects on developers and encourage innovation. But on the Android platform, introduction of a Google app decreases the number of users for developers' apps. This is likely a substitution effect rather than suppression as developers do not decrease their expansion on the Android platform. In general, we find evidence of platform vertical integration having positive impacts for consumers and developers, and only quite weak evidence of suppression.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Series: 32nd European Conference of the International Telecommunications Society (ITS): "Realising the digital decade in the European Union – Easier said than done?", Madrid, Spain, 19th - 20th June 2023

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Information and Internet Services; Computer Software ; Economics of Regulation ; Antitrust Law
• Thema: Platforms ; competition ; vertical integration ; regulation ; self-preferencing

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Jamison, Mark A. ; Tęcza, Jakub ; Wang, Peter
• Ereignis: Veröffentlichung
• (wer): International Telecommunications Society (ITS)
• (wo): Calgary
• (wann): 2023

Weitere Informationen

• Handle: http://hdl.handle.net/10419/277975
• Letzte Aktualisierung: 10.03.2025, 11:44 MEZ