Discouraging cigarette smoking through de-marketing strategies

Artikel

Developing countries report high prevalence of smoking habits among youngsters. The transition from school to college is a critical phase where young people are more likely to adopt such unhealthy habits and life-style. It is necessary to understand the factors that lead youngsters to smoking and analyze the relationship of these factors with other socio-economic and demographic variables. The present study is a cross sectional empirical research based on multi-stage sampling process. Data analysis reveals some important relationships among the variables under study which have been suitably utilized in the formulation of de-marketing strategies for vulnerable age groups. These de-marketing strategies are based on the notion that consumption behavior among college students varies significantly which is also evident from factor analysis of data.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Future Business Journal ; ISSN: 2314-7210 ; Volume: 2 ; Year: 2016 ; Issue: 1 ; Pages: 31-39 ; Amsterdam: Elsevier

Klassifikation und Themen

• Klassifikation: Management
• Thema: De-marketing ; Factor analysis ; Multi-stage sampling ; Psychological value

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Chauhan, Hemant ; Setia, Palki
• Ereignis: Veröffentlichung
• (wer): Elsevier
• (wo): Amsterdam
• (wann): 2016

Weitere Informationen

• DOI: doi:10.1016/j.fbj.2016.01.002
• Handle: http://hdl.handle.net/10419/187937
• Letzte Aktualisierung: 10.03.2025, 11:43 MEZ