Artikel
The Revolution of Brick-and-Mortar-Retail - Pop-up Stores – a Taxonomy
In recent years, the phenomena pop-up store has been spreading all over the world. Numerous reasons have compelled various companies from different industries to adopt this new retail format. Just as versatile are the strategic objectives and forms of appearances of pop-up stores. This article, therefore, aims to identify different pop-up store types and to categorize them according to their applicability.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 35 ; Year: 2018 ; Issue: 1 ; Pages: 60-68
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Schüller, Sophie
Jud, Bianca Viola
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2018
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Schüller, Sophie
- Jud, Bianca Viola
- Thexis Verlag
Time of origin
- 2018
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