Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis

Artikel

Virtual supermarket shopping has entered a phase of commercial mainstreaming as retailers aim at broadening the customer base, especially in the context of COVID 19 emergence. With the expansion of virtual supermarket shopping (VS-shopping) consumption, there is an increasing need to investigate the variety of consumers' motivations for engaging in such behavior. This study sought to address this gap by using the means-end chain theory method to explore the motivational complexity of VS-shopping. Based on data collected (n = 67) through the soft-laddering approach, six types of motivation are identified, include Quality of life, sense of accomplishment, Family well-being, Financial security, Self-direction, and Health consciousness. The results are expected to complement both theoretical contributions (additional understanding related to the virtual supermarket) and practical contributions (providing valid knowledge for retailers to create a more favorable service and marketing strategies for VS-shopping consumption).

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 8 ; Year: 2021 ; Issue: 1 ; Pages: 1-16 ; Abingdon: Taylor & Francis

Klassifikation und Themen

• Klassifikation: Management
• Thema: Virtual supermarket ; motivation ; consumer ; means-end chain ; shopping

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Thanh Hoai Nguyen ; Hai Quynh Ngo ; Thu Trang D½¼ng
• Ereignis: Veröffentlichung
• (wer): Taylor & Francis
• (wo): Abingdon
• (wann): 2021

Weitere Informationen

• DOI: doi:10.1080/23311975.2021.1954491
• Handle: http://hdl.handle.net/10419/245096
• Letzte Aktualisierung: 10.03.2025, 11:43 MEZ