Artikel
Listen to the voice of the customer – First steps towards stakeholder democracy
Recently, calls have grown louder for more stakeholder democracy that is, letting stakeholders participate in the process of organizing, decision-making, and governance in corporations, especially in the area of Corporate Social Responsibility (CSR) activities. Despite the relevance of the subject, the impact of customer involvement in CSR on their company-related attitudes and behaviors still represents a major research void. The paper at hand develops a conceptual framework of consumer involvement in CSR based on the existing literature, theories of stakeholder democracy, and organizational boundaries as well as drawing from the qualitative focus group interviews (N = 24). The framework is tested on a large scale, two-time point field-experimental study (N = 3,397). More specifically, consumer reactions to three degrees of customer involvement (i.e., information, feedback, and dialogue) are tested in two different CSR domains (i.e., company-internal business process vs. company-external philanthropic CSR). Results indicate that the customer involvement in CSR has a more beneficial effect in terms of strengthening customer outcomes in CSR domains that directly affect external stakeholders of the company (i.e., philanthropic CSR) than in domains that mainly concern company-internal stakeholders (i.e., business process CSR).
- Sprache
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Englisch
- Erschienen in
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Journal: Business Ethics: A European Review ; ISSN: 1467-8608 ; Volume: 29 ; Year: 2019 ; Issue: 3 ; Pages: 510-527 ; Hoboken, NJ: Wiley
- Klassifikation
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Wirtschaft
- Ereignis
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Geistige Schöpfung
- (wer)
-
Edinger‐Schons, Laura Marie
Lengler‐Graiff, Lars
Scheidler, Sabrina
Mende, Gina
Wieseke, Jan
- Ereignis
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Veröffentlichung
- (wer)
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Wiley
- (wo)
-
Hoboken, NJ
- (wann)
-
2019
- DOI
-
doi:10.1111/beer.12252
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:41 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Edinger‐Schons, Laura Marie
- Lengler‐Graiff, Lars
- Scheidler, Sabrina
- Mende, Gina
- Wieseke, Jan
- Wiley
Entstanden
- 2019
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