Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey

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Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1552-7824
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey ; day:18 ; month:7 ; year:2018 ; pages:1-20
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (18.7.2018), 1-20

Classification
Management

Creator
Kranzbühler, Anne-Madeleine
Contributor
Kleijnen, Mirella H. P.
Verlegh, Peeter W. J.
SpringerLink (Online service)

DOI
10.1007/s11747-018-0594-5
URN
urn:nbn:de:101:1-2018092219392579716445
Rights
Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:20 AM CEST

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Associated

  • Kranzbühler, Anne-Madeleine
  • Kleijnen, Mirella H. P.
  • Verlegh, Peeter W. J.
  • SpringerLink (Online service)

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