International airline codesharing and consumer choice behavior: misconceptions vs. quality signals

Arbeitspapier

We examine the impact of airline codesharing on consumer choice behavior in non-stop international route markets. Using stated preference data, we document that consumer valuation of flights by alien foreign carriers is significantly higher if these flights are offered as codeshare products by consumers' own national carrier or, to a lesser extent, a neighboring national carrier. We empirically rule out quality improvements and frequent flier programs as underlying drivers and explore two alternative explanations: misconceptions about codesharing and codesharing as a quality signal. We find that misconceptions are widespread, but that they do not cause higher valuation of codeshare products. Consistent with signaling, however, codeshare products are valued higher by more risk-averse consumers and on less familiar routes.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Series: Tinbergen Institute Discussion Paper ; No. TI 2018-077/VIII

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Production, Pricing, and Market Structure; Size Distribution of Firms ; Information and Product Quality; Standardization and Compatibility ; Air Transportation
• Thema: codesharing ; consumer choice behavior ; incomplete information ; signaling ; airline industry

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): de Jong, Gerben ; Behrens, Christiaan ; van Herk, Hester ; Verhoef, Erik Teodoor
• Ereignis: Veröffentlichung
• (wer): Tinbergen Institute
• (wo): Amsterdam and Rotterdam
• (wann): 2018

Weitere Informationen

• Handle: http://hdl.handle.net/10419/185596
• Letzte Aktualisierung: 10.03.2025, 11:41 MEZ