What Does Your Favourite Colour Say About Your Personality? Not Much

Abstract: The claim that favourite colours reveal individuals’ personalities is popular in the media yet lacks scientific support. We assessed this claim in two stages. First, we catalogued claims from six popular websites, and matched them to key Big Six/HEXACO trait terms, ultimately identifying 11 specific, systematic, testable predictions (e.g., higher Extraversion among those who prefer red, orange, yellow, pink, or turquoise). Next, we tested these predictions in terms of the Big Six personality trait scores and reports of favourite and least favourite colours from 323 French-speaking participants. For every prediction (e.g., red-extraversion), we compared trait scores between participants who chose or did not choose the predicted colour using Welch’s t-tests. We failed to confirm any of the 11 predictions. Further exploratory analyses (MANOVA) revealed no associations between colour preferences and personality trait. Favourite colours appear unrelated to personality, failing to suppor.... https://ps.psychopen.eu/index.php/ps/article/view/6297

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource
Language
Englisch

Bibliographic citation
What Does Your Favourite Colour Say About Your Personality? Not Much ; volume:2 ; day:13 ; month:12 ; year:2021
Personality science ; 2 (13.12.2021)

Creator
Jonauskaite, Domicele
Thalmayer, Amber Gayle
Müller, Lauriane
Mohr, Christine

DOI
10.5964/ps.6297
URN
urn:nbn:de:101:1-2022010804131917405258
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:34 AM CEST

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