Artikel

Advertising industry: Trends oppurtunities and challenges with specisl emphasis of Chinese tourism

Now day advertising has craftily become an inescapable companion of modern life that we can't escape and avoid it, truly it's an intrinsic part of our daily lives. Advertising affects everyone's life and influences many purchasers. Consumer turns to advertising for its informativeness, as well as its entertainment value. In November 2001, China joined the World Trade Organization (WTO) and became a formal member of the free trade club. China's accession to the WTO came after the country had economic reforms and significant growth of Chinese economy. In the same period advertising start booming in China (early 1979); it has become dramatically an increasing important business, industry, and custom artefact in the country. A lot of researches have been made on advertising industry in the west and are one of everyday activity in the current market, but researches about Chinese advertising about tourism market has generally been limited to journal articles. The purpose of this research is to: Investigate how consumers read and understand advertising in China, mainly tourism advertising; To learn how Chinese consumers react to TV and print advertisements; Examine what role advertising playing in marketing and how it perused people of China - moreover which channel is most preferable to advertise tourism offers in Chinese society.

Sprache
Englisch

Erschienen in
Journal: UTMS Journal of Economics ; ISSN: 1857-6982 ; Volume: 1 ; Year: 2010 ; Issue: 2 ; Pages: 85-90 ; Skopje: University of Tourism and Management

Klassifikation
Wirtschaft
Thema
China advertising industry
marketing in tourism
advertising channels

Ereignis
Geistige Schöpfung
(wer)
Dzidrov, Misko
Ereignis
Veröffentlichung
(wer)
University of Tourism and Management
(wo)
Skopje
(wann)
2010

Handle
Letzte Aktualisierung
10.03.2025, 11:42 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Dzidrov, Misko
  • University of Tourism and Management

Entstanden

  • 2010

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