The Shorter the Better? Effects of Privacy Policy Length on Online Privacy Decision-Making
Abstract: Privacy policies provide Internet users with the possibility to inform themselves about websites’ usage of their disclosed personal data. Strikingly, however, most people tend not to read privacy policies because they are long and cumbersome, indicating that people do not wish to expend much (cognitive) effort on reading such policies. The present study aimed to examine whether shorter privacy policies can be beneficial in informing users about a social networking site’s (SNS) privacy practices, and to investigate associations between variables relevant for privacy decision-making using one theory-based integrative model. In an online experiment, participants (N = 305) were asked to create a personal account on an SNS after being given the option to read the privacy policy. Privacy policy length and the SNS’s level of privacy were varied, creating a 2 (policy length) x 2 (level of privacy) between-subjects design. The results revealed that participants who saw short policies spent
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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Veröffentlichungsversion
begutachtet (peer reviewed)
In: Media and Communication ; 8 (2020) 2 ; 291-301
- Event
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Veröffentlichung
- (where)
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Mannheim
- (who)
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SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
- (when)
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2020
- Creator
- DOI
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10.17645/mac.v8i2.2846
- URN
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urn:nbn:de:101:1-2021101307330049670671
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:44 PM CET
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Meier, Yannic
- Schäwel, Johanna
- Krämer, Nicole C.
- SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
Time of origin
- 2020
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