Hochschulschrift
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658139971
3658139978
- Dimensions
-
21 cm
- Extent
-
XVIII, 235 Seiten
- Language
-
Englisch
- Notes
-
Illustrationen
University of Bremen, Dissertation, 2016
- Bibliographic citation
-
Innovatives Markenmanagement ; Band 58
- Keyword
-
Hotel
Mund-zu-Mund-Werbung
Negativität
Social Media
Kundenmanagement
Beziehungsmanagement
- Event
-
Veröffentlichung
- (where)
-
Wiesbaden
- (who)
-
Springer Gabler
- (when)
-
[2016]
- Creator
- Contributor
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.03.2025, 12:17 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Nee, Ines
- Springer Fachmedien Wiesbaden
- Springer Gabler
Time of origin
- [2016]
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