Hochschulschrift
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783658139971
3658139978
- Maße
-
21 cm
- Umfang
-
XVIII, 235 Seiten
- Sprache
-
Englisch
- Anmerkungen
-
Illustrationen
University of Bremen, Dissertation, 2016
- Erschienen in
-
Innovatives Markenmanagement ; Band 58
- Schlagwort
-
Hotel
Mund-zu-Mund-Werbung
Negativität
Social Media
Kundenmanagement
Beziehungsmanagement
- Ereignis
-
Veröffentlichung
- (wo)
-
Wiesbaden
- (wer)
-
Springer Gabler
- (wann)
-
[2016]
- Urheber
- Beteiligte Personen und Organisationen
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.03.2025, 12:17 MEZ
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Objekttyp
- Hochschulschrift
Beteiligte
- Nee, Ines
- Springer Fachmedien Wiesbaden
- Springer Gabler
Entstanden
- [2016]
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