Arbeitspapier
Organization of international market introduction: Can cooperation between central units and local product management influence success
When organizing international market introductions multinational companies face coordination problems between the leading central organizational unit and local product management. Based on the assumption that international market introductions are initiated and managed by a central unit we examine the impact of cooperation between the central unit and local product management on success. Our survey of 51 international market introductions reveals that the quality of the cooperation with local product management indeed has a positive influence on success. Yet cooperation itself is not sufficient - to make international market introductions successful local product management needs to be actively involved in the decision making process as well.
- Sprache
-
Englisch
- Erschienen in
-
Series: Working Paper ; No. 36
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Baumgarten, Antje
Herstatt, Cornelius
Fantapié Altobelli, Claudia
- Ereignis
-
Veröffentlichung
- (wer)
-
Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM)
- (wo)
-
Hamburg
- (wann)
-
2006
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Arbeitspapier
Beteiligte
- Baumgarten, Antje
- Herstatt, Cornelius
- Fantapié Altobelli, Claudia
- Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management (TIM)
Entstanden
- 2006
Ähnliche Objekte (12)
Management of R&D cooperation
Service provider - customer interactions: Key to success of innovative services
Search fields for radical innovations involving market research
Onlinegestützte Suche nach innovativen Anwendern in direkten und analogen Anwendermärkten
The impact of initial planning activities on project success: Some evidence from a study of Japanese companies
A causal model of the impact of the "fuzzy front end" on the success of new product development
The impact of the fuzzy front end on new product development success in Japanese NPD projects
Exploring the correlation of patent ownership and firm success: Cases from the LCD flat panel display industry
Taking advantage of online communities for generating innovative ideas
Need assessment in practice: Methods, experiences and trends
Services in motion: Besonderheiten von Dienstleistungsinnovationen am Beispiel der Bertelsmann Services Group
R&D employee's intention to exchange knowledge within open innovation projects
Management of R&D cooperation
Service provider - customer interactions: Key to success of innovative services
Search fields for radical innovations involving market research
Onlinegestützte Suche nach innovativen Anwendern in direkten und analogen Anwendermärkten
The impact of initial planning activities on project success: Some evidence from a study of Japanese companies
A causal model of the impact of the "fuzzy front end" on the success of new product development
The impact of the fuzzy front end on new product development success in Japanese NPD projects
Exploring the correlation of patent ownership and firm success: Cases from the LCD flat panel display industry
Taking advantage of online communities for generating innovative ideas
Need assessment in practice: Methods, experiences and trends
Services in motion: Besonderheiten von Dienstleistungsinnovationen am Beispiel der Bertelsmann Services Group
R&D employee's intention to exchange knowledge within open innovation projects
Management of R&D cooperation
Service provider - customer interactions: Key to success of innovative services
Search fields for radical innovations involving market research
Onlinegestützte Suche nach innovativen Anwendern in direkten und analogen Anwendermärkten
The impact of initial planning activities on project success: Some evidence from a study of Japanese companies
A causal model of the impact of the "fuzzy front end" on the success of new product development
The impact of the fuzzy front end on new product development success in Japanese NPD projects
Exploring the correlation of patent ownership and firm success: Cases from the LCD flat panel display industry
Taking advantage of online communities for generating innovative ideas
Need assessment in practice: Methods, experiences and trends
Services in motion: Besonderheiten von Dienstleistungsinnovationen am Beispiel der Bertelsmann Services Group