Artikel
The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context
In this research, we identify factors influencing the behavior of knowledge sharing and customer purchasing intention based on two theories of social capital and social interaction. The conceptual model, designed based on theoretical foundations, includes the dimensions of these two theories. Moreover, knowledge/information sharing is considered as a moderate variable and is attempted to examine the relationship between these variables and customers' purchase intention in the context of social commerce. Statistical sample is 254 individuals, who have bought more than 5 times from social commerce sites. The results show that the dimensions of social capital theory and social interaction theory have a significant relationship with knowledge/information sharing. Additionally, 'knowledge/information sharing' has a mediating role in the proposed model.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal of Innovation & Knowledge (JIK) ; ISSN: 2444-569X ; Volume: 5 ; Year: 2020 ; Issue: 3 ; Pages: 191-199 ; Amsterdam: Elsevier
- Klassifikation
-
Management
- Thema
-
Customers' purchasing intention
Knowledge sharing behavior
Social capital
Social commerce
Social interaction theory
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Ghahtarani, Alireza
Sheikhmohammady, Majid
Rostami, Mahdieh
- Ereignis
-
Veröffentlichung
- (wer)
-
Elsevier
- (wo)
-
Amsterdam
- (wann)
-
2020
- DOI
-
doi:10.1016/j.jik.2019.08.004
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Ghahtarani, Alireza
- Sheikhmohammady, Majid
- Rostami, Mahdieh
- Elsevier
Entstanden
- 2020
Ähnliche Objekte (12)
The influence of social media on purchase intention: The
Social media advertisements and their influence on consumer purchase intention
The role of trust and social presence in social commerce purchase intention
Social Media Effect on Sustainable Products Purchase
Factors affecting Malaysian university students’ purchase intention in social networking sites
Authentic corporate social responsibility: antecedents and effects on consumer purchase intention
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
Memes everywhere: The effect of social media memes on consumers' attitude towards brands and their purchase intention
Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
Social media: Where customers air their troubles : how to respond to them?
The role of social brand engagement on brand equity and purchase intention for fashion brands
The influence of social media on purchase intention: The
Social media advertisements and their influence on consumer purchase intention
The role of trust and social presence in social commerce purchase intention
Social Media Effect on Sustainable Products Purchase
Factors affecting Malaysian university students’ purchase intention in social networking sites
Authentic corporate social responsibility: antecedents and effects on consumer purchase intention
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
Memes everywhere: The effect of social media memes on consumers' attitude towards brands and their purchase intention
Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
Social media: Where customers air their troubles : how to respond to them?
The role of social brand engagement on brand equity and purchase intention for fashion brands
The influence of social media on purchase intention: The
Social media advertisements and their influence on consumer purchase intention
The role of trust and social presence in social commerce purchase intention
Social Media Effect on Sustainable Products Purchase
Factors affecting Malaysian university students’ purchase intention in social networking sites
Authentic corporate social responsibility: antecedents and effects on consumer purchase intention
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
Memes everywhere: The effect of social media memes on consumers' attitude towards brands and their purchase intention
Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
Social media: Where customers air their troubles : how to respond to them?