The persuasive power of social media influencers in brand credibility and purchase intention
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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1 Online-Ressource.
- Sprache
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Englisch
- Erschienen in
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The persuasive power of social media influencers in brand credibility and purchase intention ; volume:11 ; number:1 ; day:2 ; month:1 ; year:2024 ; pages:1-12 ; date:12.2024
Humanities and Social Sciences Communications ; 11, Heft 1 (2.1.2024), 1-12, 12.2024
- Urheber
- Beteiligte Personen und Organisationen
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SpringerLink (Online service)
- DOI
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10.1057/s41599-023-02512-1
- URN
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urn:nbn:de:101:1-2024031811275753887521
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
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2025-08-14T10:57:16+0200
Datenpartner
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Beteiligte
- Liu, Xiao
- Zheng, Xiaoyong
- SpringerLink (Online service)
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