Arbeitspapier

The effects of the Coffee Trademarking Initiative and Starbucks publicity on export prices of Ethiopian coffee

The Ethiopian government initiated the Ethiopian Coffee Trademarking and Licensing Initiative in 2004 for three coffee origins: Sidama, Yirgacheffe and Harar. Following a court case between Starbucks and the Ethiopian government regarding this initiative, Oxfam organized a publicity campaign. This paper evaluates the effect of these interventions on the export prices of trademarked Ethiopian coffees. We find that the prices of the trademarked coffees increased by about 10% following these interventions. The magnitude of this change is comparable with the farm gate prices reported in the literature; however, we cannot establish direct causation or observe the passthrough into farm gate prices.

Sprache
Englisch

Erschienen in
Series: Kiel Working Paper ; No. 1606

Klassifikation
Wirtschaft
Economic Development: Agriculture; Natural Resources; Energy; Environment; Other Primary Products
Empirical Studies of Trade
Thema
Trademarks
Coffee Prices
Public Campaign
Oxfam
Starbucks
Ethiopia
Kaffee
Preis
Handelsmarke
Außenhandelspreis
Gastronomie
Öffentlichkeitsarbeit
Äthiopien
Welt

Ereignis
Geistige Schöpfung
(wer)
Arslan, Aslıhan
Reicher, Christopher Phillip
Ereignis
Veröffentlichung
(wer)
Kiel Institute for the World Economy (IfW)
(wo)
Kiel
(wann)
2010

Handle
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

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Objekttyp

  • Arbeitspapier

Beteiligte

  • Arslan, Aslıhan
  • Reicher, Christopher Phillip
  • Kiel Institute for the World Economy (IfW)

Entstanden

  • 2010

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