The effects of the Coffee Trademarking Initiative and Starbucks publicity on export prices of Ethiopian coffee

Arbeitspapier

The Ethiopian government initiated the Ethiopian Coffee Trademarking and Licensing Initiative in 2004 for three coffee origins: Sidama, Yirgacheffe and Harar. Following a court case between Starbucks and the Ethiopian government regarding this initiative, Oxfam organized a publicity campaign. This paper evaluates the effect of these interventions on the export prices of trademarked Ethiopian coffees. We find that the prices of the trademarked coffees increased by about 10% following these interventions. The magnitude of this change is comparable with the farm gate prices reported in the literature; however, we cannot establish direct causation or observe the passthrough into farm gate prices.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: Kiel Working Paper ; No. 1606

Classification and Topics

• Classification: Wirtschaft ; Economic Development: Agriculture; Natural Resources; Energy; Environment; Other Primary Products ; Empirical Studies of Trade
• Subject: Trademarks ; Coffee Prices ; Public Campaign ; Oxfam ; Starbucks ; Ethiopia ; Kaffee ; Preis ; Handelsmarke ; Außenhandelspreis ; Gastronomie ; Öffentlichkeitsarbeit ; Äthiopien ; Welt

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Arslan, Aslıhan ; Reicher, Christopher Phillip
• Event: Veröffentlichung
• (who): Kiel Institute for the World Economy (IfW)
• (where): Kiel
• (when): 2010

Further information

• Handle: http://hdl.handle.net/10419/30269
• Last update: 10.03.2025, 11:44 AM CET