Arbeitspapier

Pricing in retail financial markets and the fallacies of consumer education

We analyze the consequences of consumer education on prices and welfare in retail financial markets when some consumers are naive about shrouded add-on prices and banks try to exploit this. Allowing for different information and pricing strategies we show that education is unlikely to push banks to full price disclosure, which would be efficient, but instead to a new equilibrium in which banks discriminate between consumer types. Welfare analysis reveals that education, while positive for consumers who learn to make better financial decisions, imposes a negative externality on other consumers when banks respond by setting higher prices. Overall, the welfare effects of consumer education can be negative. Our results identify important pitfalls policy makers should take into account when considering the seemingly harmless intervention of consumer education.

Sprache
Englisch

Erschienen in
Series: SAFE Working Paper ; No. 47

Klassifikation
Wirtschaft
Market Structure, Pricing, and Design: General
Information, Knowledge, and Uncertainty: General
Regulation and Industrial Policy: General
Thema
Consumer education
financial literacy
pricing strategies
bounded rationality
welfare effects

Ereignis
Geistige Schöpfung
(wer)
Kosfeld, Michael
Schüwer, Ulrich
Ereignis
Veröffentlichung
(wer)
Goethe University Frankfurt, SAFE - Sustainable Architecture for Finance in Europe
(wo)
Frankfurt a. M.
(wann)
2016

DOI
doi:10.2139/ssrn.2418171
Handle
Letzte Aktualisierung
10.03.2025, 11:42 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • Kosfeld, Michael
  • Schüwer, Ulrich
  • Goethe University Frankfurt, SAFE - Sustainable Architecture for Finance in Europe

Entstanden

  • 2016

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