Zeitschriftenartikel
Strengthen outcomes of insurance agent: an exploratory study in Pakistan
Strong relationship outcomes depend upon the combination of the relationship marketing tactics and personality traits of the customer. The proposed study will contribute to assess the relationship outcomes in insurance agent - policy holder relations in different ways; to assess the overall impact of the relationship marketing tactics on the efforts made by the firms to retain their customers with them, the overall impact of the personality traits of the customer on the customer relationship proneness, and the combine impact of the retention orientation of the customer and customer relationship proneness on the stronger relationship outcomes in the insurance industry of Pakistan.
- Anmerkungen
-
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Sprache
-
Englisch
- Umfang
-
Seite(n): 106-114
- ISSN
-
2300-2697
- Erschienen in
-
International Letters of Social and Humanistic Sciences(49)
Bezug (was)
Wirtschaft
Wirtschaftssektoren
Marketing
Pakistan
Versicherung
Kundenbindung
Persönlichkeitsmerkmal
Marketing
Wirtschaftssektoren
Marketing
Pakistan
Versicherung
Kundenbindung
Persönlichkeitsmerkmal
Marketing
Beteiligte Personen und Organisationen
Shafique, Muhammad Nouman
Ahmad, Naveed
Manzoor, Raghib
Abbass, Haider
Ahmad, Naveed
Manzoor, Raghib
Abbass, Haider
Erschienen
Schweiz
2015
2015
- URN
-
urn:nbn:de:0168-ssoar-57411-2
- Rechteinformation
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Letzte Aktualisierung
-
24.01.2023, 06:47 MEZ
Objekttyp
- Zeitschriftenartikel
Beteiligte
- Shafique, Muhammad Nouman
- Ahmad, Naveed
- Manzoor, Raghib
- Abbass, Haider
Entstanden
- Schweiz
Ähnliche Objekte (12)
Relationship Marketing Stage of Development in Romanian Banking Industry
Tacit knowledge augmented customer relationship management systems: An empirical investigation
The effect of customer relationship management practices on airline customer loyalty
Customer lifetime value to managing marketing strategies in the financial services
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image
Antecedents of sellers' relationship building efforts in relationship marketing: A case of the telecom sector of Pakistan
Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies
Revisiting the Use of Customer Information for CRM
Customer Loyalty and its Determinants in a Banking Services Environment
Kundenintegration bei Finanzdienstleistungen
Die Balanced Scorecard als Basis einer Customer Care Scorecard zur Konzeption einer systematischen Kundenpflege
CRM technology and KAM performance: The mediating effect of key account-related knowledge
Relationship Marketing Stage of Development in Romanian Banking Industry
Tacit knowledge augmented customer relationship management systems: An empirical investigation
The effect of customer relationship management practices on airline customer loyalty
Customer lifetime value to managing marketing strategies in the financial services
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image
Antecedents of sellers' relationship building efforts in relationship marketing: A case of the telecom sector of Pakistan
Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies
Revisiting the Use of Customer Information for CRM
Customer Loyalty and its Determinants in a Banking Services Environment
Kundenintegration bei Finanzdienstleistungen
Die Balanced Scorecard als Basis einer Customer Care Scorecard zur Konzeption einer systematischen Kundenpflege
CRM technology and KAM performance: The mediating effect of key account-related knowledge
Relationship Marketing Stage of Development in Romanian Banking Industry
Tacit knowledge augmented customer relationship management systems: An empirical investigation
The effect of customer relationship management practices on airline customer loyalty
Customer lifetime value to managing marketing strategies in the financial services
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image
Antecedents of sellers' relationship building efforts in relationship marketing: A case of the telecom sector of Pakistan
Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies
Revisiting the Use of Customer Information for CRM
Customer Loyalty and its Determinants in a Banking Services Environment
Kundenintegration bei Finanzdienstleistungen
Die Balanced Scorecard als Basis einer Customer Care Scorecard zur Konzeption einer systematischen Kundenpflege