How to like yourself better, or chocolate less: changing implicit attitudes with one IAT task
Abstract: The current paper introduces a novel feature of Implicit Association Tests (IATs) by demonstrating their potential to change implicit attitudes. We assume that such changes are driven by associative learning mechanisms caused by carrying out an IAT task. Currently, evaluative conditioning appears to be the only widespread paradigm for changing implicit attitudes. An IAT task could provide an alternative. In two experiments, participants initially reacted to only one IAT task. Implicit preferences subsequently assessed with different implicit measures depended on the initial IAT task. This was shown for implicit self-esteem and for attitudes towards well-known candy brands. Findings are discussed in relation to task-order effects in IATs
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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Postprint
begutachtet (peer reviewed)
In: Journal of Experimental Social Psychology ; 45 (2009) 5 ; 1098-1104
- Classification
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Psychologie
- Event
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Veröffentlichung
- (where)
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Mannheim
- (when)
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2009
- Creator
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Ebert, Irena D.
Steffens, Melanie C.
Stülpnagel, Rul von
Jelenec, Petra
- DOI
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10.1016/j.jesp.2009.06.008
- URN
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urn:nbn:de:0168-ssoar-310460
- Rights
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Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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14.08.2025, 10:47 AM CEST
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Ebert, Irena D.
- Steffens, Melanie C.
- Stülpnagel, Rul von
- Jelenec, Petra
Time of origin
- 2009
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