Arbeitspapier

Success and failure in electoral competition: Selective issue emphasis under incomplete issue ownership

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Political parties are often argued to compete for voters by stressing issues they feel they own - a strategy known as 'selective emphasis'. While usually seen as an electorally rewarding strategy, this article argues that cultivating your themes in the public debate is not guaranteed to be electorally beneficial and may even become counter-productive. It describes the conditions under which 'selective emphasis' becomes counter-productive, and applies the argument to recent discussions regarding the strategies of mainstream parties confronting the extreme right.

Language
Englisch

Bibliographic citation
Series: WZB Discussion Paper ; No. SP II 2012-102

Classification
Wirtschaft
Subject
issue salience
issue ownership
party competition
Parteipolitik
Parteiprogramm
Wettbewerb

Event
Geistige Schöpfung
(who)
Geys, Benny
Event
Veröffentlichung
(who)
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
(where)
Berlin
(when)
2012

Handle
Last update
10.03.2025, 11:42 AM CET

Data provider

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Object type

  • Arbeitspapier

Associated

  • Geys, Benny
  • Wissenschaftszentrum Berlin für Sozialforschung (WZB)

Time of origin

  • 2012

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