Arbeitspapier
Product differentiation in video games: A closer look at Fortnite's success
Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product dif- ferentiation is one possibility to optimize the profitability of the game. In this paper, we use a microeconomic approach in order to highlight the implications of product differentiation for the profit maximization problem.
- Sprache
-
Englisch
- Erschienen in
-
Series: Discussion Paper ; No. 419
- Klassifikation
-
Wirtschaft
- Thema
-
Fortnite
gaming
Freemium
product di erentiation,market segmentation
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Moritz, Karl-Heinz
Schöber, Timo
Stadtmann, Georg
- Ereignis
-
Veröffentlichung
- (wer)
-
European University Viadrina, Department of Business Administration and Economics
- (wo)
-
Frankfurt (Oder)
- (wann)
-
2020
- DOI
-
doi:10.11584/opus4-698
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:45 MEZ
Datenpartner
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Objekttyp
- Arbeitspapier
Beteiligte
- Moritz, Karl-Heinz
- Schöber, Timo
- Stadtmann, Georg
- European University Viadrina, Department of Business Administration and Economics
Entstanden
- 2020
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