Arbeitspapier
Product differentiation in video games: A closer look at Fortnite's success
Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product dif- ferentiation is one possibility to optimize the profitability of the game. In this paper, we use a microeconomic approach in order to highlight the implications of product differentiation for the profit maximization problem.
- Language
-
Englisch
- Bibliographic citation
-
Series: Discussion Paper ; No. 419
- Classification
-
Wirtschaft
- Subject
-
Fortnite
gaming
Freemium
product di erentiation,market segmentation
- Event
-
Geistige Schöpfung
- (who)
-
Moritz, Karl-Heinz
Schöber, Timo
Stadtmann, Georg
- Event
-
Veröffentlichung
- (who)
-
European University Viadrina, Department of Business Administration and Economics
- (where)
-
Frankfurt (Oder)
- (when)
-
2020
- DOI
-
doi:10.11584/opus4-698
- Handle
- Last update
-
10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Arbeitspapier
Associated
- Moritz, Karl-Heinz
- Schöber, Timo
- Stadtmann, Georg
- European University Viadrina, Department of Business Administration and Economics
Time of origin
- 2020
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