Are longer advertising slogans more dangerous? The influence of the length of ad slogans on drivers’ attention and motor behavior

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• ISSN: 1936-4733
• Extent: Online-Ressource
• Language: Englisch
• Notes: online resource.

References and Relationships

• Bibliographic citation: Are longer advertising slogans more dangerous? The influence of the length of ad slogans on drivers’ attention and motor behavior ; day:15 ; month:8 ; year:2018 ; pages:1-13 ; Current psychology ; (15.8.2018), 1-13

Classification and Topics

• Classification: Psychologie

Contributors, Places and Time

• Creator: Harasimczuk, Justyna
• Contributor: Maliszewski, Norbert E. ; Olejniczak-Serowiec, Anna ; Tarnowski, Adam ; SpringerLink (Online service)

Further information

• DOI: 10.1007/s12144-018-9955-y
• URN: urn:nbn:de:101:1-2018090307261695799299
• Rights: Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 15.08.2025, 7:28 AM CEST