Communicating with the multicultural consumer : theoretical and practical perspectives
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9780820481197
082048119X
9781433102042
1433102048
- Dimensions
-
26 cm
- Extent
-
XXI, 328 S.
- Language
-
Englisch
- Notes
-
Ill., graph. Darst.
Literaturangaben
- Keyword
-
Multikulturelle Gesellschaft
Marktsegmentierung
Zielgruppe
Marketing
Kommunikationspolitik
USA
- Event
-
Veröffentlichung
- (where)
-
New York, Washington, DC/Baltimore, Bern, Frankfurt am Main, Berlin, Brussels, Vienna, Oxford
- (who)
-
Lang
- (when)
-
2008
- Creator
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 2:04 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Mueller, Barbara
- Lang
Time of origin
- 2008
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