Artikel
The role of public awareness campaigns in sustainable development
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Economic and Environmental Studies (E&ES) ; ISSN: 2081-8319 ; Volume: 17 ; Year: 2017 ; Issue: 4 ; Pages: 865-877 ; Opole: Opole University, Faculty of Economics
- Klassifikation
-
Wirtschaft
Marketing
- Thema
-
sustainable development
public awareness campaigns
social marketing
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Borawska, Anna
- Ereignis
-
Veröffentlichung
- (wer)
-
Opole University, Faculty of Economics
- (wo)
-
Opole
- (wann)
-
2017
- DOI
-
doi:10.25167/ees.2017.44.14
- Handle
- Letzte Aktualisierung
- 10.03.2025, 11:41 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Borawska, Anna
- Opole University, Faculty of Economics
Entstanden
- 2017
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