Artikel
The role of public awareness campaigns in sustainable development
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.
- Language
-
Englisch
- Bibliographic citation
-
Journal: Economic and Environmental Studies (E&ES) ; ISSN: 2081-8319 ; Volume: 17 ; Year: 2017 ; Issue: 4 ; Pages: 865-877 ; Opole: Opole University, Faculty of Economics
- Classification
-
Wirtschaft
Marketing
- Subject
-
sustainable development
public awareness campaigns
social marketing
- Event
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Geistige Schöpfung
- (who)
-
Borawska, Anna
- Event
-
Veröffentlichung
- (who)
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Opole University, Faculty of Economics
- (where)
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Opole
- (when)
-
2017
- DOI
-
doi:10.25167/ees.2017.44.14
- Handle
- Last update
- 10.03.2025, 11:41 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Borawska, Anna
- Opole University, Faculty of Economics
Time of origin
- 2017
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