Artikel
Cognitive Biases as Boosters - Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur
Only one in three Swiss brands strategically uses insights from consumer psychology research when developing new marketing communication. However, if done in a structured and strategic way, applying these insights can boost a brand's marketing performance. We present the successful application of insights from consumer psychology research to Emmi Jogurtpur. We show how it can be done and how successful it can be for brands.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 39 ; Year: 2022 ; Issue: 4 ; Pages: 18-23
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Fuchs, Matthias
Omlin, Christian
Naef, Stefan
Steiner, Thomas
Schumpf, Etienne
Gollnhofer, Johanna Franziska
- Ereignis
-
Veröffentlichung
- (wer)
-
Thexis Verlag
- (wo)
-
St.Gallen
- (wann)
-
2022
- Handle
- Letzte Aktualisierung
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10.03.2025, 11:41 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Fuchs, Matthias
- Omlin, Christian
- Naef, Stefan
- Steiner, Thomas
- Schumpf, Etienne
- Gollnhofer, Johanna Franziska
- Thexis Verlag
Entstanden
- 2022
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