Artikel
Cognitive Biases as Boosters - Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur
Only one in three Swiss brands strategically uses insights from consumer psychology research when developing new marketing communication. However, if done in a structured and strategic way, applying these insights can boost a brand's marketing performance. We present the successful application of insights from consumer psychology research to Emmi Jogurtpur. We show how it can be done and how successful it can be for brands.
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 39 ; Year: 2022 ; Issue: 4 ; Pages: 18-23
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Fuchs, Matthias
Omlin, Christian
Naef, Stefan
Steiner, Thomas
Schumpf, Etienne
Gollnhofer, Johanna Franziska
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2022
- Handle
- Last update
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10.03.2025, 11:41 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Fuchs, Matthias
- Omlin, Christian
- Naef, Stefan
- Steiner, Thomas
- Schumpf, Etienne
- Gollnhofer, Johanna Franziska
- Thexis Verlag
Time of origin
- 2022
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