Konferenzbeitrag
Industry Structure in Developing Company's Long-Term Business Strategy
Strategic controlling has become an imperative in business planning and determining company's long-term goals. Companies use different managerial tools in their planning process in order to determine possible threats and opportunities in their business environment. The goal of the paper is to present a case study of one pharmaceutical Croatian company using the model INDUSTRUCT, which is utilized for analysing industrial environment, which is, develop based on the Porter's five forces model. Although recent research results show that companies in Croatia use more often operational tools in their business rather than strategic tools this model shows the simplicity of its use and easiness of analyse. Focus of the research is highly competitive rivalry in pharmaceutical industry characterized with the big threats from supplier, buyers, substitutes, as well as newcomers. In such highly competitive industry, companies must constantly rethink their strategies and use tools that will help them detect threats and opportunities hiding in their environment.
- Language
-
Englisch
- Bibliographic citation
-
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018 ; Year: 2018 ; Pages: 175-182 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
- Classification
-
Wirtschaft
Business Economics
Accounting: Other
Market Structure, Firm Strategy, and Market Performance: General
- Subject
-
management strategy
INDUSTRUCT
Porter's five forces
controlling
- Event
-
Geistige Schöpfung
- (who)
-
Sesar, Vesna
Buntak, Krešimir
Martinčević, Ivana
Bogović, Saša
- Event
-
Veröffentlichung
- (who)
-
IRENET - Society for Advancing Innovation and Research in Economy
- (where)
-
Zagreb
- (when)
-
2018
- Handle
- Last update
-
10.03.2025, 11:45 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzbeitrag
Associated
- Sesar, Vesna
- Buntak, Krešimir
- Martinčević, Ivana
- Bogović, Saša
- IRENET - Society for Advancing Innovation and Research in Economy
Time of origin
- 2018
Other Objects (12)
Strategy orientation in the fashion industry: short- or long-term?
Ambidextrous IS strategy: the dynamic balancing act of developing a 'transform & merge' strategy in the banking industry
Industry switching in developing countries
Aquaculture : developing a new industry
The strategy myth : no management strategy ; company doomed to fail?
Incentives for industry in developing countries
A strategy for developing micro-regions
Sharing information across company borders in industry 4.0
Company valuation with comparable selection and industry classification
Sharing information across company borders in industry 4.0
Long-term Central Asia Communication Strategy
The Role of Social Responsibility in Company Strategy
Strategy orientation in the fashion industry: short- or long-term?
Ambidextrous IS strategy: the dynamic balancing act of developing a 'transform & merge' strategy in the banking industry
Industry switching in developing countries
Aquaculture : developing a new industry
The strategy myth : no management strategy ; company doomed to fail?
Incentives for industry in developing countries
A strategy for developing micro-regions
Sharing information across company borders in industry 4.0
Company valuation with comparable selection and industry classification
Sharing information across company borders in industry 4.0
Long-term Central Asia Communication Strategy
The Role of Social Responsibility in Company Strategy
Strategy orientation in the fashion industry: short- or long-term?
Ambidextrous IS strategy: the dynamic balancing act of developing a 'transform & merge' strategy in the banking industry
Industry switching in developing countries
Aquaculture : developing a new industry
The strategy myth : no management strategy ; company doomed to fail?
Incentives for industry in developing countries
A strategy for developing micro-regions
Sharing information across company borders in industry 4.0
Company valuation with comparable selection and industry classification
Sharing information across company borders in industry 4.0
Long-term Central Asia Communication Strategy