The effects of likes on public opinion perception and personal opinion

Abstract: Drawing on the spiral of silence theory and heuristic information processing, we contend that individuals use likes as sources for assessing public opinion. We further argue that individuals may even adapt their personal opinions to the tenor reflected in those cues. The assumptions were tested using data from an experiment involving 501 participants, who encountered media items on two issues with or without likes. The findings show that respondents inferred public opinion from the media bias if it was supported by likes, however, only in cases of high levels of fear of social isolation. Respondents further adapted their personal opinion to the media bias if it was supported by likes.

Angaben zum Objekt

• Standort: Deutsche Nationalbibliothek Frankfurt am Main
• Umfang: Online-Ressource
• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: The effects of likes on public opinion perception and personal opinion ; volume:45 ; number:2 ; year:2020 ; pages:223-239 ; extent:17 ; Communications ; 45, Heft 2 (2020), 223-239 (gesamt 17)

Beteiligte, Orts- und Zeitangaben

• Urheber: Porten-Cheé, Pablo ; Eilders, Christiane

Weitere Informationen

• DOI: 10.1515/commun-2019-2030
• URN: urn:nbn:de:101:1-2410291755186.346568342339
• Rechteinformation: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Letzte Aktualisierung: 15.08.2025, 07:21 MESZ