Artikel
In Stars We Trust – A Note on Reputation Portability Between Digital Platforms
Complementors accumulate reputation on an ever-increasing number of online platforms. While the effects of reputation within individual platforms are well-understood, its potential effectiveness across platform boundaries has received much less attention. This research note considers complementors' ability to increase their trustworthiness in the eyes of prospective consumers by importing reputational data from another platform. The study evaluates this potential lever by means of an online experiment, during which specific combinations of on-site and imported rating scores are tested. Results reveal that importing reputation can be advantageous – but also detrimental, depending on ratings' values. Implications for complementors, platform operators, and regulatory bodies concerned with online reputation are considered.
- Language
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Englisch
- Bibliographic citation
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Journal: Business & Information Systems Engineering ; ISSN: 1867-0202 ; Volume: 64 ; Year: 2021 ; Issue: 3 ; Pages: 349-358 ; Wiesbaden: Springer Fachmedien Wiesbaden
- Classification
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Allgemeines, Wissenschaft
- Subject
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Reputation portability
Platforms
Trust
Sharing economy
Online experiment
- Event
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Geistige Schöpfung
- (who)
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Hesse, Maik
Teubner, Timm
Adam, Marc T. P.
- Event
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Veröffentlichung
- (who)
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Springer Fachmedien Wiesbaden
- (where)
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Wiesbaden
- (when)
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2021
- DOI
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doi:10.1007/s12599-021-00717-9
- Last update
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10.03.2025, 11:41 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Hesse, Maik
- Teubner, Timm
- Adam, Marc T. P.
- Springer Fachmedien Wiesbaden
Time of origin
- 2021
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